The Fitbit Blaze is a difficult device to place. It’s larger and has more features than your average fitness tracker, but it’s not feature-packed enough to be considered a proper sports watch. It’s something of a smartwatch, but the limited notification relays mean that there are better fitness trackers in this respect, let alone actual smartwatches.
Even after living with the Blaze for a while, I’m still not exactly sure who it’s appealing to. It’s a decent looking device, and Fitbit has designed its modular system very well – snapping the Blaze in and out of the strap frame is quick and simple. The optional accessories make it a respectable everyday watch, too – the leather strap looks great and is extremely comfortable to wear.
But those accessories raise another issue with the Blaze – cost. While £160 isn’t excessive, if you go for the leather strap, that’ll cost an extra £60. If you’re going to wear the Blaze everyday, the leather strap is a wise investment, but it pushes the price up to around £220. For that, you can buy a Moto 360 (with a leather strap) or most of the £260 Apple Watch Sport (with its smart new woven-nylon band).
So, returning to my original question, where does the Blaze fit? Well, it’s not a device for serious fitness folk, and it’s not a viable alternative to a smartwatch. I guess if you’re a beginner on the road to fitness and want a tracker that looks good enough to wear every day, with any outfit, then the Blaze is a viable option. But that’s a pretty narrow gap in the market to inhabit.
If looks aren't absolutely key to you, then Fitbit's own excellent Charge HR will do much of what the Blaze will do for just £90. It may not be quite as stylish, but for most people it’s the better option.