In our press briefing for the launch of the 9320, a Research In Motion spokesperson stated that the 9320 is aimed at bringing people "from feature phones to smartphones, for the very first time". While adding: "it is seen as a direct successor to the 8520 and 9300 Curve models; as a large portion of our customer base is using those phones" - with the former resonating in my mind, while reviewing the handset.
I believe the Curve 9320 has a good chance of capturing those wishing to upgrade from those two older models, but for first time smartphone owners, we are yet to be convinced.
The Curve does offer a good OS that has been seen in higher-end models, and this delivers continuity across the series and with no lag in an operating system experience - even with a low-end processor. It will be those who use BlackBerry Messenger that will be attracted to the 9320, with its dedicated BBM hardware button. We doubt feature phone owners will convert, only the younger market, as it is a good, affordable, decent, BlackBerry mobile, without anything to really complaint about.
RIM has stated to ITProPortal that this is the very last mobile phone in the BlackBerry 7 OS portfolio, and that it now completes the whole range; let's see what the BlackBerry 10 OS will bring, but we doubt the handsets will be at the more affordable end of the spectrum, for some time.