The Huawei P10 is available on contract from all major UK networks, with varying monthly commitments depending on the up-front cost. Most are around £40 a month and up, though, for any reasonable amount of bundled data.
If a SIM-free option is more up your alley, you can buy the phone outright via Amazon for around £450 currently, although electrical retailer Clove is still selling it at the higher £550 launch figure.
For £450, in comparison to the £700 price point of the Samsung Galaxy S8 or even the £650 RRP of the LG G6, the Huawei is a relative bargain for anyone wanting a premium-ish device from a big-name company without breaking the bank.
However, handsets made by smaller manufacturers, such as OnePlus, also occupy a similar space in terms of aiming to deliver value for money, and do so without sticking the user with the arguably irritating EMUI interface.
Who it should appeal to, however, is anyone that doesn't really approve of the trend of large screens. At 5.1in, it is by no means small, but feels it relative to super-size rivals or the larger P10 Plus model, helped along by its sub-7mm thickness.
As a personal preference, the software isn't my favourite, although it's worth noting that the few visual tweaks that Huawei has made to EMUI do help it along a little and it's much-improved over the EMUI of a year or two ago.
If you're a Huawei fan, you're going to be sold on the P10 (or P10 Plus, which also bumps up other specs) without too much consideration: it's slim, light and the best P-series device to date.
For its current price point, rather than its RRP, the phone has enough going for it to make you seriously consider handing over the cash, but exactly where you draw the line of value versus price will vary for everyone.
You're unlikely to be disappointed by the P10, though, as long as you buy it aware of its low-light camera and battery shortcomings.