Samsung has clearly come to realise over time that it’s not good enough simply to create the best hardware if it wants to continue to dominate the market for non-Apple smartphones. It also needs to pay attention to its users and the way they interact with their phones.
In that sense, the Samsung Galaxy S10 Plus is the most complete smartphone the company has produced to date. It is not only an elegant and well-considered design – a thing you actively want to pick up, to physically touch and hold – but it’s also a phone that begs to be used. From the camera interface to simple and easy-to-understand settings menu, the S10 Plus is, quite simply, a joy to use.
And yet, there's no aspect of the S10 Plus that can be faulted from a technical perspective. The camera is stupendously good – both for stills and video – the display is sumptuous, the battery life impressive in its stubborn longevity and the performance as quick as a demanding modern smartphone user and gaming addict could possibly require. And it’s great that Samsung has seen fit to cling on to those critical, old-school features users love: the 3.5mm jack, dual-SIM and storage expansion capabilities.
The one and only critical stumbling block for the Samsung Galaxy S10 Plus is the price, which, as I’ve pointed out, is so much more expensive than the rival Xiaomi Mi 9 (although UK prices haven't been announced, we expect the price to be around £450). And, let’s face it, there’s absolutely no way you could logically justify spending that much more on Samsung’s phone when the differences between the two are quantifiably so small. But if what you desire is the best, and nothing else will do, the Samsung Galaxy S10 Plus is here to give you just that.